People learn in different ways.  People are motivated by different things.  So why would a marketer stick to using one "motivator" to tell the story of their student housing community?

This is the exact topic that Michael Newton, CEO of Swarm Co., presented as his IDEA presentation at the Student Housing Insight Summit back in October.  In this episode of the podcast we rip the audio for that presentation and Gretta and Wes analyze how to apply different motivators to the way a student community uses Instagram.

This episode is sponsored by TrustHab.  Want more info on how your student facility can take advantage of IoT?  Check out .

Want to see the video of Michael's presentation at Summit?  Follow this link to our YouTube channel:


Get in touch with the host, Wes Deese:

Get in touch with Michael Newton:


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