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Connecting you with the people who bring student housing to life.
Episodes
Monday Jan 25, 2021
Monday Jan 25, 2021
It's been a minute! We've taken some time off at the end of 2020 from making content to refocus and strategize on how to make SHI the best resource for student housing professionals and especially those of us on the operations side of the business.
In this episode, we dive into what is new at SHI and what you can expect in 2021. We also sit down with one of SHI's Ambassadors for 2021, Jessica Delis with Campus Advantage, to talk about what she's doing for herself and her team to help them set goals after coming off a year where it felt like the goalposts were moving every week.
This episode is sponsored by Carter-Young. For more information on Carter-Young and why they are the industry's #1 choice in revenue recovery services, go to www.carter-young.com
For more information on our upcoming MEMO Web Series, go to https://www.studenthousinginsight.com/memo and through Feb 2nd, use promo code MEMO50 to receive 50% off the registration.
Tuesday Oct 13, 2020
Tuesday Oct 13, 2020
This summer, which has been dubbed the Summer of George Floyd after his death at the hands of a police officer, the voices I’ve heard from those that work in the student housing industry have two major themes: 1. Internal reflection about unconscious biases about race, gender, and sexual orientation that may determine decisions and reactions that we were not aware of. 2. How will this impact our student residents, and how can we make them feel safe and supported. It’s time we (as an industry) start talking about these things. We may not have the answers, but we have to start the discussion and shine a light on these issues. This discussion is the next step SHI is taking to continue this discussion. In a previous session, we talked about ways the industry needs to prepare itself for a fall semester that is not only unique because of the pandemic but also how "our students" will likely react to politically charged rhetoric this election season. For today’s discussion, we want to focus on “our people” – the employees, our supervisors, or executive leadership, even ownership structures and what is on our minds about changes that should be made to provide a more diverse and inclusive industry.
This episode includes the following speakers:
- Host - Wesley Deese (CEO of Student Housing Insight)
- Guest Co-Host - Angela Shaw (VP of HR @ Campus Advantage)
Panelists:
- Gretta Dare (President of Fetch Marketing)
- Adam Yarber (Dir of Resident Experience @ Campus Advantage)
- Ashlei Elise (Dir of Marketing & Leasing @ Varsity Campus)
- Willie Butler (Principal @ Empower Property Management Consulting)
- Billie Peterson (Portfolio Sales & Marketing Mgr @ Cardinal Group Management)
- Lincoln Ogata (VP at EZ Turn)
- Terence Jackson (Exec Dir. of Cayce Cove @ Pierce Education)
- Jackie Pingel (Client Success Mgr@ Peak Campus)
Links:
- Prior diversity and race discussion about supporting students this fall 2020https://youtu.be/qlpUxI30TrE
- This episode is sponsored by Carter-Young Inc. For more information, please reach out to www.carter-young.com
Tuesday Sep 15, 2020
Tuesday Sep 15, 2020
In this episode, we sit down the folks from Interface and NMHC to discuss their upcoming virtual conference and we discuss what the national eviction moratorium means for everybody.
To register for the NMHC/Interface Student Housing Conference go to:
https://interfaceconferencegroup.com/event/nmhc-interface-student-housing-2020/
This episode Is sponsored by Carter-Young, Inc.
To join the SHI Community, go to www.StudentHousingInsight.com
Tuesday Aug 18, 2020
Tuesday Aug 18, 2020
Creating programming and developing experiences to help foster a sense of community is essential to the success of a university as well as any off-campus student properties. That task was tough in a pre-COVID world. Both university res-life departments and off-campus managers are now trying to figure out what those experiences will look like this fall while the virus is still prevalent. Things as simple as a pizza party now must take into consideration 100 other issues related to sanitization and reducing the spread of germs. In this episode, we sit down with folks who have been tasked with developing those experiences while understanding public health guidelines. The purpose is to help others who are tasked with the same responsibility who may need some idea to spark their own creativity and to outline points that need to be considered.
Panelists:
- Dr. Jamie Panven, Assistant VP of Student Success & Resident Retention - Radford University
- Adam Yarber, Director of Resident Experience - Campus Advantage
- Shari Bethea, Regional Leasing Specialist - Varsity Campus
This episode is sponsored by Carter Young, Inc. - the student housing debt recovery specialists!
Join the SHI Community by going to www.StudentHousingInsight.com and clicking on the "Log-In" link in the upper right hand corner!
Thursday Jul 23, 2020
Thursday Jul 23, 2020
Last summer we asked the question if it makes sense to list vacant student housing apartments as short term rentals on platforms like Air BnB. The conclusion? In most cases it will probably work, but we highly recommend having a service provider partner with you as it is very management intensive and also opens the door to a lot of liability when a management company does it themselves. The service provider we recommend is Vector Travel! They do this for a ton of student housing clients and they get the challenges of introducing a transient business model to a student housing property.
With the COVID 19 pandemic causing extra vacancy in a lot of student housing markets, we wanted to bring in Vector Travel's CEO, Mickey Kropf, to talk about how the short term rental has been impacted by COVID 19 and how they can help the student housing industry turn their vacant units into short term rental income that in some cases may outpace market rents.
If you want to hear our previous episode about short term rentals, click here!
To get more information from Vector Travel and to qualify for ZERO fees on the first month of service, go to www.VectorStays.com/SHI
Saturday Jul 11, 2020
Saturday Jul 11, 2020
The US is confronting a lot of diversity issues in the wake of the recent police brutality events and the homicide of George Floyd by a Minneapolis police officer. This has resulted in a litany of protests and rioting. With on-going stresses to the economy and mental health with the COVID 19 pandemic combined with political narratives with the upcoming presidential election this November, there is a perfect recipe not only protests to occur on college campuses this fall but for there to be unrest between different demographics and ideology of students.
Student Housing operators have a unique opportunity to help guide students through this time in a healthy and productive way. To ignore that opportunity could result in huge financial losses for an off-campus community.
In this episode, Wes sits down with Terence Jackson of Pierce Education Properties and Quan McLaurin, formerly the diversity retention director at Liberty University who resigned in protest of recent public comments made by university leadership. The discussion focuses on what property managers and housing administrators can expect this fall as it relates to students' sentiments related to diversity and how to use programming and operating protocols to help students feel heard and appreciated.
This episode is sponsored by Carter-Young and Associates.
Thursday May 28, 2020
Thursday May 28, 2020
Bryan Alexander is an internationally known futurist who has dedicated his career to researching how technology will transform the future of higher education. This dedication made him the "go-to advisor" for publications like The Chronicle of Education and other national media outlets, as well as institutions and companies when COVID-19 thrust faculty and students into remote study in order to finish out the spring semester.
In this episode, Wes sits down with Bryan in a keynote fireside chat from SHI's spring webinar series, "Planning for Fall 2020." They review higher ed's wins and losses from the spring semester as well as short and long term impacts COVID-19 will likely have on the industry. Additionally, Bryan reviews his 3 likely scenarios that will play out for fall 2020 and how student housing will likely be impacted.
This episode is sponsored by Carter-Young, Inc.
Resources mentioned:
Bryan's website: www.BryanAnderson.org
Bryan newest books: Academia Next: The Futures of Higher Education
Wes's LinkedIn Article: What College Campuses May Look Like this Fall... From the Perspective of an Off-Campus Housing Professional
SHI's YouTube Channel
Link for SHI's webinar series on COVID-19's Impact on Student Housing.
Monday Apr 06, 2020
Monday Apr 06, 2020
In part 1 of this episode we discussed how to reach and market to students during a pandemic. But what about closing leases when everyone is remote and tours have to be done virtually?
In this episode, Wes sits down with co-host Willie Butler to discuss how leasing staff needs to adapt their tactics and mindset in order to best serve prospective residents. We also bring in Matt Easton from Leasing University to discuss the best way to do virtual tours.
This episode is sponsored by Carter-Young, Inc.
To find your local university's food bank, go to www.cufba.org and click on "Find a Pantry."
Referenced Resources :
Friday Mar 27, 2020
Friday Mar 27, 2020
What does the $2 trillion stimulus package mean for the Student Housing industry? Can developers expect delays? How are lenders responding to the crisis? These are some of the questions we discuss in the latest episode of the Student Housing Insight podcast.
I sit down with Dave Borsos and Matthew Berger from the National Multi Housing Council and discuss how they are advising government agencies and law makers about the potential impact of COVID-19 on the industry specifically in the United States. We also provide an important message on how you can make a positive impact with college students who are struggling more than others during this time.
Resources Mentioned:
College & University Food Bank Alliance: www.cufba.org
National Multi Housing Council: www.nmhc.org
CAPRE WEBINAR REWIND: Student Housing Industry’s Response to COVID-19
https://www.capremedia.com/capre-rewind-student-housing-industrys-response-to-covid-19
Student Housing Business Webinar: COVID-19 and the Impact on Student Housing
Saturday Mar 21, 2020
Saturday Mar 21, 2020
Universities are extending their 2 week remote study status until the end of the semester and many are extending it through the summer. With students gone from campus and the leasing season in full swing, property managers are scrambling to figure out how to reach students and making sure the right message is communicated during these unprecedented circumstances.
In this special episode of the Student Housing Insight podcast, Wes & Gretta go through several guidelines of how properties should be pivoting their marketing expenses to better reach students where they are. We also sit down with Michael Newton, founder of Swarm, to discuss how to use Brand Ambassadors when students are back at their permanent addresses. Nay Cook, CEO at Resident Reach, also gives us some quick tips on how to make sure your property videos are engaging and sending the right message during this time.
This episode is sponsored by uForis VR. To sign up for their special “Scan it Yourself” 3D tour, click here: https://www.studenthousinginsight.com/uforis-covid19
Click below to register for Student Housing Business’ webinar on COVID-19’s Impact on Student Housing on Wednesday March 25th at 1PM Eastern:
https://register.gotowebinar.com/register/8900907672305683213
Referenced Resources:
SWARM Co; www.swarm.co
Email Michael Newton at m@swarm.co
Resident Reach; www.myresidentreach.com
Free Toolkit and schedule an appointment: www.free.myresidentreach.com
InShot App:
iOS: https://apps.apple.com/us/app/inshot-video-editor/id997362197
Android: https://play.google.com/store/apps/details?id=com.camerasideas.instashot&hl=en_US