It's well understood that a student housing staff who is successful at creating a positive experience for their residents will reap the rewards of earlier lease-ups, more referrals, lower marketing expenses, and potentially stronger rent increases.  But the cost of creating a positive resident experience is hard to track because it's not just an expense related to an event, but it's a top-down, day-in day-out, living, eating, & breathing way of doing business.  The real cost spreads beyond marketing line items to recruiting, training, and even maintenance expenses.  In this episode Wes & Gretta sit down with Adam Yarber, the Director of Resident Experience at Campus Advantage, in front of a live audience at the SHI Regional Summit in Cincinnati to breakdown what it takes to create consistent and positive experiences for our student residents.

This episode is sponsored by Unilodgers.  Make sure you are getting your property in front of more international students by listing your property at . For more information, go to

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