This episode should probably be titled "What Gen Z Wishes Millennials Understood about Social Media."  But we already named the episode and came up with pretty cover art... so we are sticking with it.  In this episode, Gretta interviews Michael Newton, a 19 year old college student and entrepreneur who recently launched a company called Swarm which focuses on helping brands reach today's college students through influencer marketing.  This is a must listen if you want to understand what it is you are doing wrong with your social media strategy... and yes, you are doing it wrong!

This episode is sponsored by AIM Cruise Incentives.  Check them out at and don't forget to register to win a free cruise at

To contact the host & producer, Wesley Deese:

To contact the co-host, Gretta Dare:

To contact the guest, Michael Newton:

To find out more about Michael's company: 


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