Episodes
Tuesday Jul 16, 2019
SHI 0408 - Finish Strong
Tuesday Jul 16, 2019
Tuesday Jul 16, 2019
The academic year is coming to a close and so is your leasing season. Move-outs are days away and Summer Turn will be in full swing. And you are already thinking about move-in day and starting your renewal campaign. The best way to ensure a strong start to next year is to finish strong this year. In this episode we go through a laundry list of things you should be thinking about in order to ensure a strong finish. Additionally, we sit down with Josh Renberg from Entrata, Steve Carter from Carter-Young, and JoAnn Orrell with Unilodgers to discuss leveraging their companies' services and their tips to ensure a strong finish. Even if you are an experienced site manager, maintenance manager, or oversee a portfolio of properties, this episode is a great reminder of things you should be focused on as move-out day approaches.
This episode is sponsored by SimpleBills! Check them out at www.SimpleBills.com
For questions about this episode, email us at contact@studenthousinginsight.com
For more information on the SHI Community and our upcoming Regional Summits, visit our website at www.StudentHousingInsight.com .
Sunday Jun 23, 2019
SHI 0407 - Summer Marketing
Sunday Jun 23, 2019
Sunday Jun 23, 2019
Regardless if you are trying to grow a waiting list or if your property still has a long way to go in reaching your pre-leasing goals... everyone is trying to figure out how to get in front of students during the summer months. In this episode, Gretta Dare sits down with our newest co-host Victoria Enchill of Enchill PMC. They cover everything from finding students on campus to your digital and social advertising.
This episode is sponsored by Unilodgers.com. If you want to reach more international students, you must list your property with Unilodgers. For more information, email hello@unilodgers.com and include the title "SHI Podcast."
Have questions about this podcast? Contact us at contact@StudentHousingInsight.com.
Monday May 06, 2019
SHI Special Announcement Episode - Introducing the SHI Community
Monday May 06, 2019
Monday May 06, 2019
In this episode Wes & Gretta sit down to give a sneak peak at what SHI has been cooking in the kitchen since the beginning of the 2019. We're talking about the new website and the virtual community we have created at StudentHousingInsight.com. With this new website, you can become a member of the SHI Community and be a part of a network that is doing everything from sharing ideas about making student housing better as well a posting jobs.
For more info & questions, email us at contact@studenthousinginsight.com
Friday Mar 15, 2019
Behind the Biz with LEAP
Friday Mar 15, 2019
Friday Mar 15, 2019
Is your student housing property losing leases because of the guarantor and approval process? Then LEAP has an insurance product you should consider offering to your prospects. LEAP is working with student housing managers in the US to help students get the off-campus apartment they want while eliminating the risk of bad debt and mid-term economic vacancy. Find out why this company will help you secure more leases and will keep you from wasting valuable time on the approval process and collection calls so you can concentrate on generating more traffic and creating a home for your residents.
Monday Mar 11, 2019
SHI 0402 How to Market & What to Focus on During Spring Break
Monday Mar 11, 2019
Monday Mar 11, 2019
The leasing season has been tough and you are as ready for a break as the students are. But Spring Break is not a time to tune out. Regardless if you are 100% pre-leased or struggling to get to 50%, it's time for an assessment and a strategy on how you are going to finish out the semester. In this episode, Gretta and Wes lay out strategies to ensure your social and digital advertising remain relevant to students who are focussed on anything but school, and Wes provides a tool for helping you and your team understand what course of action to take in order to finish the semester focussed on what is going to make you successful.
This episode is sponsored by uForis. Are you interested in how Virtual Reality tours can gain you more leases. Go to uForis.com
To request the Spring Break Assessment Matrix mentioned in this episode, send an email to contact@StudentHousingInsight.com and include the subject, "Send Me The Matrix."
Tuesday Feb 05, 2019
SHI 3013 - Infinity War - The Incentive Battle
Tuesday Feb 05, 2019
Tuesday Feb 05, 2019
Gift cards, free electronics, concert tickets, free rent... does it ever stop!!! Student housing providers seem to throw more incentives at their lease up efforts every year. We seem to constantly be on the search for what is going to hook students and help our property promotions stand out in the noise. But does it really have to be this way? And is it just the fight to lease-up first that is driving everyone's fear or is it something deeper? In this episode we unpack the craziness that our industry seems to be obsessed with. Gretta sits down with Ryan Sundling of Cardinal Group Management to peel back the layers of insanity related to promotional incentives and they begin a discussion on how properties can reel back from giving away the kitchen sink (hmm, wonder if that would actually work???).
This episode is sponsored by AIM Cruise Incentives. Want to offer an incentive that prospects see a 10X value over your actual expense? Contact Aim Cruise Incentives at www.aimcruise.com.
Contact the co-hosts at contact@studenthousinginsight.com.
Looking for a knowledgeable and experienced student housing expert team, contact Wes at Providential Student Housing regarding consulting & due diligence services. Wes@ProvidentialStudentHousing.com
Thursday Jan 10, 2019
Motivating & Marketing to Today's Students (and how to apply it to Instagram)
Thursday Jan 10, 2019
Thursday Jan 10, 2019
People learn in different ways. People are motivated by different things. So why would a marketer stick to using one "motivator" to tell the story of their student housing community?
This is the exact topic that Michael Newton, CEO of Swarm Co., presented as his IDEA presentation at the Student Housing Insight Summit back in October. In this episode of the podcast we rip the audio for that presentation and Gretta and Wes analyze how to apply different motivators to the way a student community uses Instagram.
This episode is sponsored by TrustHab. Want more info on how your student facility can take advantage of IoT? Check out www.TrustHab.com .
Want to see the video of Michael's presentation at Summit? Follow this link to our YouTube channel:
Get in touch with the host, Wes Deese: contact@StudentHousingInsight.com
Get in touch with Michael Newton: m@getswarm.co
Monday Dec 03, 2018
SHI 3012 - PROMO GEAR, The Age of Extra; w/Amanda Banken
Monday Dec 03, 2018
Monday Dec 03, 2018
Promo Gear, swag, give-a-ways... what every you call it, promotional materials are a big deal in student housing. But the days of basic t-shirts and koozies are over. Today it's not about making sure your t-shirt is good enough for a student to wear it to the gym, but is it good enough for them to wear in an Instagram pic! In this episode, Gretta sits down with Amanda Banken from What's Happening Promotions located in Gainesville, FL to talk about the latest trends in "promo" and how to make sure you are not wasting your marketing dollars.
This episode is sponsored by AIM Cruises. Check them out at www.AIMcruises.com
For more information on WHP, visit them at www.whatshappeningpromotions.com or email Amanda at amanda@whpinc.com
For more info on everything with SHI or to leave us a message, go to www.StudentHousingInsight.com
Tuesday Oct 02, 2018
SHI Podcast - LeaseCon 2018 Recap
Tuesday Oct 02, 2018
Tuesday Oct 02, 2018
Student Housing Business/France Media hosted their first ever LeaseCon in Dallas last week. Gretta and Wes recap some of the key points and we catch up with podcast alum, Sam Winn from Agency Fifty3 and Mike Newton from Swarm, who presented at the conference as weill. Make sure you listen to this to get a couple of marketing and leasing hacks from them.
#studenthousing
Guests Contact Info:
Sam Winn: hello@agencyfifty3.com
Michael Newton: m@getswarm.co
Host & Producer:
Wesley Deese: wes@PerovidentialStudentHousing.com
Co-Host:
Gretta Dare: gretta@thestatusagency.com
Link to SHI Regional Summit in Charlotte: SHI Regional Summit
Thursday Sep 13, 2018
Fall 2018 Conference Preview Pt 3 - NMHC
Thursday Sep 13, 2018
Thursday Sep 13, 2018
This is the final installment of the fall conference preview for student housing. In this episode we sit down with Matthew Berger and Dave Borsos of the National Multi-Housing Council and discuss their student housing conference scheduled in Huntington Beach, CA October 3rd through 5th. This is NMHC's 16th annual student housing conference and it is once again predicted to break records in attendance as they announce a new research project and provide more networking opportunities than ever before. If you are going or still debating on going, make sure you listen to this episode to discover what is on tap, including keynote speaker Amy Trask!