Student Housing Insight

SHI 0503 pt1 - Marketing During a Pandemic

Universities are extending their 2 week remote study status until the end of the semester and many are extending it through the summer.  With students gone from campus and the leasing season in full swing, property managers are scrambling to figure out how to reach students and making sure the right message is communicated during these unprecedented circumstances.

 

In this special episode of the Student Housing Insight podcast, Wes & Gretta go through several guidelines of how properties should be pivoting their marketing expenses to better reach students where they are.  We also sit down with Michael Newton, founder of Swarm, to discuss how to use Brand Ambassadors when students are back at their permanent addresses.  Nay Cook, CEO at Resident Reach, also gives us some quick tips on how to make sure your property videos are engaging and sending the right message during this time.

 

This episode is sponsored by uForis VR.  To sign up for their special “Scan it Yourself” 3D tour, click here:  https://www.studenthousinginsight.com/uforis-covid19

Click below to register for Student Housing Business’ webinar on COVID-19’s Impact on Student Housing on Wednesday March 25th at 1PM Eastern:

https://register.gotowebinar.com/register/8900907672305683213

 

Referenced Resources:

SWARM Co; www.swarm.co

Email Michael Newton at m@swarm.co

 

Resident Reach;  www.myresidentreach.com

Free Toolkit and schedule an appointment:  www.free.myresidentreach.com

InShot App:

iOS:  https://apps.apple.com/us/app/inshot-video-editor/id997362197

Android:  https://play.google.com/store/apps/details?id=com.camerasideas.instashot&hl=en_US

 

SHI 0503 - COVID-19's Impact on Student Housing

How will Covid-19 impact student housing?  This week we have seen universities cancel study-abroad programs, extend spring breaks, and implement remote study status.  How might this effect occupancy come this fall?  Could some universities actually experience strains on their housing supply?

 

In this special episode of the Student Housing Insight podcast, co-host Dr. Philip Badaszewski and myself sit down with down with Vincenzo Raimo, a Global Higher Education Specialist, to discuss possible impacts this pandemic may have on housing supply this upcoming summer and fall.  This will likely be an on-going series of episodes as we help industry professionals try and navigate this escalating and very fluid situation.

 

Resources mentioned in this episode:

US Centers for Disease Control and Prevention: www.cdc.gov

World Health Organization: www.who.int

NAFSA Association of International Educators:  www.NAFSA.org

 

This episode is sponsored by LEAP. Find out how you can approve more applications and eliminate any financial risk of residents who skip out!

SHI 0503 - Interface Conference Preview with Rich Kelley

The 12th Annual Interface Student Housing Conference is right around the corner.  In this episode we sit down with Rich Kelley from France Media/Student Housing Business Magazine to discuss what's on deck for this year's conference and how the spread of the coronavirus may impact things.

For more information about the conference and to register, click here.

This episode is sponsored by Carter-Young, Inc.

For more information on SHI's Regional Summits, go to www.StudentHousingInsight.com/regional-summits

Want to attend a regional summit for free?  Send Wes an email at contact@studenthousinginsight.com with the title "Regional Summit Give-a-Way" and tell us which summit you want to attend.  The first 2 respondents for each summit will receive free registration and a 1 night hotel stay at our host hotel.

SHI 0502 - 2 Approaches to Student Housing w/ Eddie Moreno & Brad Hastings

Regardless if you work with large purpose-built student housing communities or a portfolio of single-family homes next to universities, you’re going to walk away from hearing this episode with a better understanding of what it takes to grow a portfolio from 1 single property.  Both of these companies are managing national portfolios.  Eddie’s perspective is more from the mid-to-large purpose built assets with a combination of owned properties as well as 3^rd party owners.  Brad’s perspective is more of a boutique “scattered sites” model combining single family homes with small and midsize purpose-built communities which is all owner-managed.  Both of these guests have a passion for serving students and have built scalable business models by creating well thought-out operating practices, great company culture, and unique approaches to management technology.

This episode is sponsored by Carter-Young, Inc. - Contact them today about your bad debt recovery needs.

Referenced episodes in this podcast:

SHI2004 PT 2.1 CULTURE & LEADERSHIP - THE ORIGIN STORY OF CARDINAL GROUP

SHI2004 PT 2.2 CULTURE & LEADERSHIP - YOU HAVE TO BE INTENTIONAL!

SHI 3001-FROM SITE LEVEL TO THE C-SUITE!

Questions or comments?  Email us at contact@StudentHousingInsight.com 

SHI 0501 - From Site Level to Supply Side

Are you currently working at the site level and ever wonder what it might be like to work for a vendor that services the student housing industry?  Or... maybe you've identified a problem in student housing and have come up with a solution and considering turning that solution into a business.  Well, this episode is for you!  In this episode, Wes Deese and Ken Miller break down what you should be considering when evaluating a transition to the "supply side."  We also playback an audio clip from the 2019 Southeastern Regional Summit, where Wes sits down with 5 guests who have made that transition and what they learned going through that process.

This episode is sponsored by uForis VR.  Go check them out at www.uForis.com!

For comments or questions, please email us at contact@StudentHousingInsight.com

Find out more information about upcoming events and to join our On-line Community by going to www.StudentHousingInsight.com. 

SHI 0500 - What's on Deck for 2020

Happy New Year Everyone!  This episode has so much packed into it! Wes and Willie break down what SHI is doing in 2020. We announce the Fab Five Service Providers for 2020.  And a special treat... live from IMN's Student Housing 360 Conference, Wes sits down with Mitch Smith from The Scion Group, Jerry Wojenski from Varsity Campus, and Matt Maxa from CA Management Services to discuss what these executives learned in 2019 and their thoughts on what changes 2020 will bring to the PBSH industry.

This episode is sponsored by Carter-Young.  For more information on how Carter-Young can help you with your property's debt recovery, email Steve Carter at steve@carter-young.com .

For more information on the Fab Five and each of their services, go to:https://www.studenthousinginsight.com/fabfive2020 

For questions or comments about Student Housing Insight, email us at contact@StudentHousingInsight.com

 

Behind The Biz with SimpleBills

In this special "Behind the Biz" episode we talk about a company that was started by 2 college students and has grown to a business that is serving student properties across the country.  We sit down with co-founder and CEO of SimpleBills, Kevin Jones, to talk about the company's unique origin story, their recent acquisition with RealPage, and how their services are reducing headaches for both property managers and students.

SHI 0418 - The Power of Storytelling

There is a lot of research done on how storytelling helps people remember facts easier. When that story also evokes emotion, that emotion leads to a decision.

In student housing, we are trying to get prospects, tenants, and employees to make decisions all the time.  But how many of us are using story telling on our leasing tour, or in a roommate mediation, or in our employee training?

In this episode Wes sits down with the host of the Storytelling 2.0 podcast and the new Head of People & Culture at Cardinal Group Management, Peter Lynch, to talk about how we can harness the power of storytelling to make sure your property is memorable to your prospects and to provide real impact to the people you lead.  We also listen to an audio clip from our Southwest Regional Summit where we sit down with the true professionals of storytelling, the leadership team at Waco Tours, to discuss how telling the stories of their little city has turned into a thriving business.

This episode is sponsored by uForis VR.  For more information, go to uForis.com.

For more information on the upcoming IMN 360 Student Housing Conference.  Go to: https://www.imn.org/real-estate/conference/Student-Housing/

For questions or comments about Student Housing Insight, please email us at contact@StudentHousingInsight.com 

SHI 0418 - It's a Real Animal House

College students and pets... that's not always the best mix.  However, in recent years more & more off-campus properties are becoming pet friendly as they find ways to be more competitive.  Additionally with the confusion over assistance animals, this topic just becomes more frustrating for property managers and on-campus housing administrators.

In this episode we bring in the experts to get some clarity and discuss services that can be used to take the burden off of housing professionals and place accountability on tenants and students.  Wes sits down with John Bradford, founder of PetScreening.com and J. Retinger from BioPet Laboratories to talk about legislation around pets and assistance animals as well best practices for managing a pet friendly community.

This episode is sponsored by SimpleBills.  For more information on how SimpleBills can remove the headaches of utility management, go to www.SimpleBills.com.

For more information on PetScreening, go to www.PetScreening.com or email info@PetScreening.com.

For more information on PooPrints, go to www.PooPrints.com 

Questions or comments for Student Housing Insight, email us at contact@StudentHousingInsight.com

Don't forget to join the SHI Community by visiting www.StudentHousingInsight.com

 

SHI 0417 - Bridges or Fences?

In this episode we review a session from our recent Southwest Regional Summit where JoAnn Orrell from Unilodgers set down with panelists Mike Porritt of Scion, Craig Allen of Texas Christian University, and Dr. Phillip Badaszewski from Buffalo State to discuss how off-campus properties can build strong relationships with their university's administrators.

This episode is sponsored by Leap!  Find out more about how Leap can help you approve more prospects and eliminate your bad debt.  Go to www.leapeasy.com

Have questions or comments about the podcast?  Contact us at contact@StudentHousingInsight.com